Assertive Communication Training

Are you ready to step up your leadership game

and transform the way you communicate?

Avoid Passive & Aggressive Communication

Master Assertive Communication and Unleash Your Full Potential

with Sarah Jones Coaching

Conscious Leadership Coaching

Regardless of your industry or professional background, mastering assertive communication can revolutionise your leadership style. By expressing your needs and respecting others’ views simultaneously, you foster an environment of trust, collaboration, and mutual respect.

What is Assertive Communication?

Assertive communication is a balanced form of communication that emphasises respect for both oneself and others. It is the sweet spot between passive and aggressive communication that fosters open, honest, and direct conversations.

It’s not about winning an argument or fulfilling your needs at the expense of others. Instead, assertive communication enables you to express your views and needs confidently, respecting the thoughts and feelings of others simultaneously. It plays a crucial role in developing influential leaders who can inspire, motivate, and drive their teams towards shared goals effectively.

The Pitfalls of Non-Assertive Communication

Let’s identify the not-so-pretty consequences of lacking assertiveness in leadership.

Erosion of Trust

In leadership, trust is like the golden thread that keeps the team together. But what happens when a leader fails to assert their stance clearly and fairly? Trust erodes, like a sandcastle succumbing to the tides.

A Culture of Uncertainty

The result? A culture of uncertainty may sprout within the team, where confusion reigns, and morale drops faster than a hot potato. Can you imagine a ship where the crew doesn’t trust the captain’s decisions?

Poor Decision Making

A leader who lacks assertiveness might also struggle with decision making. Think of it as trying to steer a car with a loose steering wheel. It can lead to ambiguous decisions that leave the team directionless.

Compromised Team Dynamics

Inevitably, this affects team dynamics, much like a discordant tune ruins a beautiful symphony. A lack of assertiveness can result in low morale, high employee turnover, and overall decreased productivity.

Career Development

When a leader lacks assertiveness, their own career development might come under threat. The absence of assertiveness could translate into missed opportunities for growth, much like a ship unable to sail due to a timid captain. They may struggle to voice their ideas, demonstrate their capabilities, or take the initiative, causing their professional growth to stagnate.

Career Progression

A lack of assertiveness can significantly hinder a leader’s career progression. Just as a glass ceiling can limit upward mobility, the absence of assertiveness can lead to passivity and a lack of visibility, resulting in missed promotions or advancements. Leaders who fail to assert their worth may find themselves overlooked, ultimately impeding their journey up the career ladder.

Mastering Assertive Communication

If you are lacking assertiveness as a leader, or prone to crossing the assertive/aggressive line, don’t panic! Assertive Communication is a skill that can be developed and mastered. 

My 7 Week Assertive Communication Courses

Course 1

Assertive Communication - 7 Week Training Course

  1. Introduction to Assertive Communication & Course Outline: Get a comprehensive overview of the course and dive into the basics of assertive communication.
  2. Understanding Communication Basics: Learn the core principles of effective communication, and understand their significance in leadership.
  3. Facets of Leadership Communications: Explore the multiple aspects of leadership communication and how it impacts your influence as a leader.
  4. Understanding Assertiveness: Delve into the concept of assertiveness, its importance, and how it can bolster your leadership skills.
  5. Assertive vs Aggressive: Learn to distinguish between assertive and aggressive communication and understand the role each plays in leadership.
  6. Assertiveness Techniques & Role Play: Engage in immersive role-plays and learn practical techniques to enhance your assertiveness.
  7. Course Review, Q&A: Review the course content, clarify doubts, and cement your understanding of assertive communication.

Course 2

Assertive Communication - 7 Week Advanced Training Course

  1. Overcoming Barriers in Communication: Addressing communication barriers is fundamental to effective leadership. This module provides techniques to identify and overcome common communication obstacles, ensuring messages are understood clearly.
  2. Assertiveness in Conflict Resolution: Conflicts are inevitable in every organisation. Learn how to employ assertive communication to resolve disputes constructively, fostering a positive working environment.
  3. Assertiveness for Team Performance: Understand how assertive communication can drive team performance. Develop strategies to inspire and encourage your team through confident and respectful communication.
  4. Influential Communication to Leaders & Important Groups: Master the skills necessary to communicate assertively with higher-level management and key groups within your organisation, thereby increasing your influence and leadership stature.
  5. Emotional Intelligence: Delve into the realm of emotional intelligence and understand its role in enhancing your assertive communication skills. Discover the relationship between empathy, self-awareness, and effective leadership.
  6. The Role of Emotional Intelligence in Communications: Explore how emotional intelligence plays a crucial role in assertive communication. Learn to recognise and manage emotions—both yours and others’—to enhance your leadership effectiveness.
  7. Course Review, Q&As: A comprehensive review of the advanced course materials. This is an opportunity to clarify any remaining questions and solidify your understanding of advanced assertive communication techniques.

How much does it cost?

Both Course 1 and Course 2 are 7 week training programmes, and they cost £750 each, or £995 for both. If you are ready to step up your leadership game and transform the way you communicate then please contact me to set up a 45 minute Zoom call to talk through your current circumstances and goals. We will also discuss the courses in more detail, to ensure both – the courses and we, are a good fit to help you achieve your goals.

Contact Me


Imposter Syndrome

Imposter Syndrome

Imposter Syndrome

Imposter Syndrome

Some of my clients and their feedback

I recently started working with Sarah to help me focus on a new path and rebuild my confidence after a period of tough personal challenges. Fifteen minutes into the first session, I knew I was in good hands.

Sarah is reassuring, she comprehends the blocks and challenges quickly and began with some basic tools to help me start managing the first next steps.

I am still a work in progress but I am starting already to formulate a clearer picture of what I want to achieve and how to get there. Working with Sarah makes me feel confident that I am going to get to where I want to be.

Work With Me Testimonial Image


Through working with Sarah I have been able to establish my main goal and break this down into smaller manageable mini-goals. This has motivated me to achieve these smaller goals in order to move one step closer to success. Sarah has helped me identify and face the barriers I was unconsciously putting up that stopped me moving on with my goal.

She has a friendly and encouraging approach and is really supportive. She challenges me when I most need it and her questioning technique has made me see things from a different perspective. I am always motivated to complete my actions after a coaching session with Sarah; I would recommend her to anyone who has a goal they want to achieve.

Assertive Leadership Content by Sarah Jones

Do you have any questions?

If you are an individual or an organisation and think you may benefit from my support, then please reach out with any questions and I will get straight back to you.