[vc_row][vc_column][vc_column_text]Company culture is what defines a business and its values. It often isn’t one of the first things that are thought about when starting up a company, but it really should be because it affects lots of aspects of that company. Let’s look at some of the myths that persist about company culture and uncover the truth.

It’s all about perks

Perks such as a trendy workspace is not what this is all about! While these kinds of perks might work for certain companies, they’re not the be-all and end-all to an attractive company culture, and they’re not the only thing making those companies desirable employers. Don’t focus too much on what exciting perks you can offer employees, especially if you have to force it.  Culture is more than that.

It creates itself

Some company owners will just sit back and wait for a culture to develop itself naturally, but this can be a big mistake. Company cultures are much better when they are planned and defined outright and then worked towards every step of the way. As a senior leader, you need to lead by example and demonstrate the company culture in everything that you do. It is also something you should bear in mind when hiring new employees to make sure they are a good cultural fit for your company.

It only matters to big companies

Maybe you think that your company is too small or not profitable enough to need a well-defined company culture, but it is actually something that companies of any size should focus on. No matter how small or new your company is, its culture affects your bottom line and employee performance and satisfaction.

Company culture matters, so make sure you don’t buy into all the myths that are out there.

If you’re in need of coaching on the topic of company culture, and other business issues, contact me today to get started.[/vc_column_text][/vc_column][/vc_row]

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