If you want to add value to your business you must first be yourself. Sounds pretty simple but that is what people buy into; you.
You do not need to be a “people person”, developing a personality so people like to hear you talk. Anyone can learn how to use selling techniques to be a sales person. The truly great sales people are real; they add value when communicating with others.
Another misconception is the need to step outside your comfort zone. If you put yourself in a place that makes you uncomfortable, chances are that others will become uncomfortable also. They will sense your discomfort and this can be contagious. People tend to resist discomfort and we avoid putting ourselves in these types of situations. It is not a sound choice to put yourself in a position you instinctively try to avoid.
Try this for a change; change your comfort zone a little. Make it larger; include the person you are talking to. Step into who you truly are instead of stepping out of who you are. Great salespeople never show signs of discomfort. The genuinely show the real them all the time. They never put on some artificial personality just to make a sale.
That brings us to another area that is important for becoming the real you. Showing that you are authentic; not some phony made up person. This is called integrity. Integrity is defined by Oxford as “wholeness, honesty, soundness.” Being whole means your words and actions cannot be separated. You will always do what you say and say what you will do; you are a person of your word.
Always remember you are the gift and not only the giver. People will do business with you when they get to know you, like you and trust you. This cannot be said enough. It should be your mantra, your prayer and it will be your saving grace. Instead of seeking to be authentic just take it on; it should be something you embrace. Make it part of your everyday life, whether with friends and family or in your business life. People have to see it in your very essence. It is not something you can put on like a new suit or a fresh shirt.
Discover the real you and you will draw people to you like a magnet. You will be like a breath of fresh air in a room full of stale air. Never try to be like the other person; you have so much to give the world and the world is waiting for you. Your success is guaranteed if you follow your heart knowing others will like what they see; the REAL YOU!